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 7,291 reviews | Trusted by 240,000+ Customers

NOVA Shading Powder

NOVA Shading Powder

The easiest way to conceal thinning areas, cover roots, and boost confidence.

 

done_outline Looks completely natural - no harsh lines

done_outline Applies in seconds - just dab and go

done_outline Sweat & water resistant - lasts all day

done_outline Approved by hair professionals

Black
Black
Dark Grey
Dark Grey
Grey
Grey
Dark Brown
Dark Brown
Medium Brown
Medium Brown
Light Brown
Light Brown
Blonde
Blonde
Light Blonde
Light Blonde
Auburn
Auburn

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NOVA Shading Powder

 (7291 Reviews)

How do you remove it if it’s waterproof?

It's resistant to water and daily activity, but come out cleanly when shampoo is applied

How long does it last?

The fibers can hold for up to 4 days without washing. For the freshest, most natural look, most customers prefer to reapply daily

How do I know how much I’ll need?

It depends on how often you like to apply. Most people find a weekly subscription is the perfect rhythm to maintain a natural, full look without worrying about running out

View full details

It’s time to

Instantly Fuller, Thicker-Looking Hair

Stop Hiding. Start Living.

The double takes. The weird looks. The jokes that aren’t really jokes.

Hair loss doesn’t just change your reflection it changes how people see you. And worse, how you see yourself.

You start planning your life around lighting, hats, and camera angles.

But that stops the moment you apply NOVA. In under two minutes, it’s like the anxiety turns off.

No more stares. No more second guessing. No more hiding.

Just YOU confident.

NON-TOXIC INGREDIENTS

GENTLE & NON-IRRITATING

CLINICALLY TESTED

100% VEGAN

NON-TOXIC INGREDIENTS

GENTLE & NON-IRRITATING

CLINICALLY TESTED

100% VEGAN

NON-TOXIC INGREDIENTS

GENTLE & NON-IRRITATING

CLINICALLY TESTED

100% VEGAN

NON-TOXIC INGREDIENTS

GENTLE & NON-IRRITATING

CLINICALLY TESTED

100% VEGAN

Look at yourself. NO filters

It takes 2 seconds to apply and the result is clean, sharp, and kind of unreal.

Before

After

 
 

SAY NO MORE TO:

  • VISIBLE

    THINNING SPOTS

  • MESSY ROOT

    TOUCH-UPS

  • UNNATURAL,

    CHALKY FINISH

  • STRESS OVER HOW

    YOUR HAIR LOOKS

  • DAMAGE TO YOUR

    HAIR OR SCALP

  • DIRT ON CLOTHES

    OR PILLOWS

     "Excelent" Rated

    240,000+ Customers

    Real Reviews from Real People

    LOOKS SO NATURAL

    ‘’It’s such a simple thing. But it changed how I feel walking out the door. Way more than I expected.’’

    Ethan M., 36

    NOVA Shading Powder

    NOVA Shading Powder

    Shop

    That feeling again

    ‘’It’s such a simple thing. But it changed how I feel walking out the door. Way more than I expected..’’

    Alex P., 41

    NOVA Shading Powder

    NOVA Shading Powder

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    Just Felt Right

    ‘’Used to obsess over my hair every morning. Now I apply this and move on. It’s like I got part of my peace back.’’

    Mark K., 27

    NOVA Shading Powder

    NOVA Shading Powder

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    Risk-Free 90-Day Love it Or Your Money Back

    We stand behind our product and your satisfaction means everything to us. That’s why we offer a full 90-day money-back guarantee. Try it for yourself. If you’re not happy just contact us for a full refund no questions asked.